Experience
Brands I've Worked With
I have over 10 years of experience in digital marketing and ecommerce, starting from my time as a front end developer to where I am now, leading digital marketing & ecommerce teams. I specialize in building cross-channel digital brand experiences, driving strong revenue growth, and continual improvement by looking at measurable data and iterating. I can be currently found leading the digital marketing team at Vancity as their Digital Marketing Manager.
SkillsA strong advocate of SEO and how it involves much more than just a keyword strategy and some good meta tags to win the SERP race.
Building 1:1 experiences with consumers and creating frictionless online experiences.
Appearing when it matters most and engaging audiences using a combination of data and analysis driven targeting + insights.
Reducing pain points to make smooth end to end experiences and understanding what it takes to improve AOV, conversion rates, retention and all the other good things.